A world of Exclusive Lifestyle Privileges
BMW EXCELLENCE CLUB
BMW Excellence Club, the most prestigious yet comprehensive car owners VIP program in Hong Kong, is proudly presented by BMW Luxury Class, to all BMW THE 7 , BMW THE 8 and BMW THE X7 car owners. An aura of exclusiveness that only those selected will ever experience. You will relish the allure of prestigious delivery moment and indulgent experience, and the best support from BMW team. BMW Hong Kong presents to you with sensational privileges and elite services to embody your superior and prestige lifestyle.

Download the BMW Concessionaires APP to become a BMW EXCELLENCE CLUB member and enjoy a world of Exclusive Lifestyle Privileges now.
BMW Excellence Club, the most prestigious yet comprehensive car owners VIP program in Hong Kong, is proudly presented by BMW Luxury Class, to all BMW THE 7 , BMW THE 8 and BMW THE X7 car owners. An aura of exclusiveness that only those selected will ever experience. You will relish the allure of prestigious delivery moment and indulgent experience, and the best support from BMW team. BMW Hong Kong presents to you with sensational privileges and elite services to embody your superior and prestige lifestyle.

Download the BMW Concessionaires APP to become a BMW EXCELLENCE CLUB member and enjoy a world of Exclusive Lifestyle Privileges now.
Complete the simple steps below to become a
BMW EXCELLENCE CLUB member.
Download BMW Concessionaires App
Fill in your details as a BMW Luxury Class owner
Activate BMW Excellence Club membership

LEARN MORE

Indulgent experiences and exclusive privileges
Year-round offers
Membership overview
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BMW Excellence Club Limited-Time Offers
The Murray, Hong Kong
BMW Excellence Club members can enjoy below limited-time offer:

1. 30% discount on Best Available Rate

Applicable Room Categories:
Cotton Tree Suite, Park Suite, Penthouse & The Murray Suite

Special Inclusions:
- A welcome bottle of Prosecco
- Welcome chocolates
- Daily breakfast for two
- Complimentary Wi-Fi access
- Complimentary overnight parking for one vehicle (per stay)
- Complimentary stay for 1 pet
- 20% savings on food orders at Popinjays, The Tai Pan, Garden Lounge, Cotton Tree Terrace and Murray Lane (excluding beverages)

2. 15% discount on any staycation packages* on the hotel’s official website

Applicable Room Categories:
All room types

Special Inclusions:
- Complimentary Wi-Fi access
- Complimentary overnight parking for one vehicle (per stay)
- Complimentary stay for 1 pet
- Complimentary upgrade to the next room category on weekdays arrivals (Monday to Thursday, excluding Public Holidays and the eves thereof) up to N3 Grand Deluxe Room only

*The offer is applicable to selected packages only

Please contact The Murray reservations team via reservations.themurray@niccolohotels.com or +852 3141 8786 for reservation.
Upon reservations, guests should quote “BMW Excellence Club offers” together with their BMW Excellence Club membership numbers in order to enjoy this special rate. Member’s name has to be the same as the booking name who will check-in the room on the arrival day.

Terms and Conditions:
- Offer is available for stays from April 15, 2022 to June 30, 2022, with seven (7) days advance reservation. Offer is subject to availability at the time of reservation.
- The offer cannot be used in conjunction with other promotion offers, programmes and vouchers.
- Dining discount is only applicable during the stay.
- Each room accommodates a maximum of 2 adults and 1 child under 5 years old who do not require an extra bed. Extra bed is available at HKD 700+10% per night.
- The hotel allows a maximum of two dogs or cats per room for overnight stays, with the first pet staying with our compliments. A HKD 800 supplement will apply to the second pet.
- Offer is non-refundable and cannot be exchanged for cash and products in part or full or other hotel services.
- No cancellation or amendment is allowed. Full pre-payment is required upon reservations.
- Rate is charged on a per room per night basis and subject to 10% service charge.
- Guest(s) are require to present valid BMW Excellence Club e-membership card upon arrival in order to enjoy the special offer.
- In case of disputes, the decision of The Murray, Hong Kong, a Niccolo Hotel shall be final.
- *Terms and conditions for individual packages apply.
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BMW Excellence Club Exclusive offers
CATEGORY
BMW SERVICE
LIFESTYLE & FASHION
CULINARY
EXCLUSIVE HOTEL OFFERS
SPORTS AND WELLNESS
ALL
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BMW Service
  • Priority Booking
  • Prestige Delivery
Book BMW Service now:
+852 3129 9080
Hotline service hours
Mon-Fri 9:30am – 1:00pm;
2:00pm – 5:30pm
Email
Terms and Conditions:
BMW Concessionaires (HK) Ltd. reserves the right of final decision in case of any dispute.


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Asiamarine
Excellence Club members can enjoy 10% off discount on charter rate for selected yachts.
Terms and Conditions:
- Please contact charter@asiamarine.com or +852 2677 7791 for booking.
- Offer is valid until June 30, 2022 and is subject to availability.
- All prices are subject to ASIAMAIRNE’s final confirmation.
- BMW Excellence Club members must present a valid e-membership card upon reservation.

ASIAMARINE reserves the right of final decision in any dispute.


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The Beau Barbershop
Excellence Club members can enjoy a service upgrade from Haircut to Full Service.
Terms and Conditions:
- The BMW Excellence Club members must present a valid e-membership card upon reaching the store and before purchase.
- The benefits valid until December 31, 2022.
- The benefits can only be enjoyed at THE BEAU BARBERSHOP Hong Kong.
- The benefit cannot be used together with any other, store promotion, voucher and in house VIP benefits.
- THE BEAU BARBERSHOP reserved the right to amend the terms and conditions.


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Bar De Luxe
BMW Excellence Club members can enjoy priority table reservations and complimentary snacks to match the cocktail or drinks ordered.
Terms and Conditions:
- The BMW Excellence Club members must present valid e-membership card upon reaching the store and before purchase.
- The benefits valid until December 31, 2022.
- The benefits can only be enjoyed at Bar De Luxe Hong Kong.
- The benefit cannot be used together with any other, store promotion, voucher and in house VIP benefits.
- Bar De Luxe reserved the right to amend the terms and conditions.


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Bertie Cigars
Excellence Club members can enjoy priority table reservations and a complimentary soft drinks after any cigar purchase.
Terms and Conditions:
- The BMW Excellence Club members must present a valid e-membership card upon reaching the store and before purchase.
- The benefits valid until December 31, 2022.
- The benefits can only be enjoyed at Bertie Cigars Hong Kong.
- The benefit cannot be used together with any other, store promotion, voucher and in house VIP benefits.
- Bertie Cigars reserved the right to amend the terms and conditions.


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Artemis & Apollo.Chom Chom.Fukuro.Ho Lee Fook.Hotal Colombo.La Vache! Tsim Sha Tsui.Le GarconSalgon.Maison Libanaise.Motorino Wan Chai.Motorino SoHo.Taqueria Super Macho
BMW Excellence Club members can enjoy exclusive use of priority reservation service at selected restaurants. All priority reservations include premium waitlist service at non-reservation restaurants, allowing members to add their name to the waitlist in advance of the restaurant opening.
Terms and Conditions:
- BMW Excellence Club members must contact Black Sheep Restaurant Reservation Team directly to make reservation.
- All reservations and priority waitlist requests are subject to availability.
- Same-day bookings must be requested before 5pm on the day.
- The benefits valid until June 30, 2022.

Contact: Black Sheep Restaurant Reservation Team
Tel No. : +852 3897 6666


Artemis & Apollo.Associazione Chianti.Belon.Buenos Aires Polo Club.Carbone.Chom Chom.Crown Super Deluxe.Fukuro.Ho Lee Fook. Hotal Colombo. La Vache! Tsim Sha Tsui.Le GarconSalgon.Le Petit Saigon.Maison Libanaise.Motorino SoHo.Motorino Wan Chai.New Punjab Club.Osteria Marzia.Rajasthan Rifles.Soul Food Thai.Taqueria Super Macho
BMW Excellence Club Members can enjoy complimentary gestures when dining at selected restaurants. These gestures could include Welcome Cocktails, An Amuse Bouche, A Glass of Bubbles or a Dessert on us.
Terms and Conditions:
- BMW Excellence Club members must contact Black Sheep Restaurant Reservation Team directly to make reservation, and are required to present valid e-membership card upon reaching for membership confirmation.
- Complimentary gestures are provided to up to 4 guests
- Complimentary gestures are subject to change and differ from restaurant to restaurant. Please contact Black Sheep Restaurant for details.
- The benefits are valid until June 30, 2022

Contact: Black Sheep Restaurant Reservation Team
Tel No. : +852 3897 6666


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DALLOYAU
(Entertainment Building and Pacific Place)
BMW Excellence Club members can enjoy:
  • 10% discount on birthday cakes
  • 20% discount on dine-in dinner a la carte menu
Terms & Conditions:
- The dining discount applies on dine-in a la carte food items for dinner only, which is not valid on any beverages, set menus, takeaway and 10% service charge.
- BMW Excellence Club members must pre-order the cake at least three days (or seven days for 3D/bespoke cakes) in advance at one of the DALLOYAU branches in Hong Kong.
- Offer is valid from February 1, 2022 until December 30, 2022 (except Valentine's Day, Mother's Day, Father's Day and Christmas (Dec 24-26) )
- BMW Excellence Club members must present a valid e-membership card to enjoy the offers.
- Offers cannot be used in conjunction with other discounts or promotions.

In case of dispute, DALLOYAU reserves the right of final decision.
Contact number: +852 3185 8392 (Entertainment Building) ; +852 3185 8391 (Pacific Place)


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ÉPURE Lounge
BMW Excellence Club members can enjoy:
  • Happy Hour buy 1, get 1 free on selected drinks
Terms & Conditions:
- Offer is valid in the Lounge of ÉPURE only.
- Offer is valid from 4:00PM to 7:00PM, Monday to Friday only.
- Offer is valid from February 1, 2022 until December 30, 2022 (except Valentine's Day, Mother's Day, Father's Day and Christmas (Dec 24-26) )
- Offer is applicable on selected drinks only.
- BMW Excellence Club members must present a valid e-membership card to enjoy the offer.
- Offer cannot be used in conjunction with other discounts or promotions.

In case of dispute, ÉPURE reserves the right of final decision.
Contact number: +852 3185 8338


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Pure
Excellence Club member can enjoy:
  • One complimentary 10-day trial pass to all 23 locations of PURE Yoga and PURE Fitness in Hong Kong
  • Exclusive sign-up privilege
Registration Link
Terms & Conditions:
-Offer is valid until December 31, 2022.
-BMW Excellence Club members must present a valid e-membership card to enjoy the offers.
-This promotion is valid at all PURE locations in Hong Kong.
-This promotion is valid only for first-time PURE visitors who are Hong Kong residents and 18 years of age or older.
-All 10 visits must be completed within 1 month after the activation date.
-Only pre-registered guests from the online registration form are eligible for this offer.
-The trial pass must be activated on or before December 31, 2022.
-This promotion cannot be used in conjunction with other promotions or discounts.

Any dispute connected in any way with this promotion will be resolved by PURE at its absolute discretion.


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The Murray Hong Kong
BMW Excellence Club members can enjoy:

BMW Excellence Club Wellness Package
Superior Room (2 adults): HKD 3,600 + 10% service charge per room per night

Special Supplement for N1: HKD 300 + 10% service charge on top of the above rates.
Special Supplement for N2: HKD 600 + 10% service charge on top of the above rates.
Special Supplement for N3: HKD 900 + 10% service charge on top of the above rates.
Special Supplement for Explorer Suite: HKD 1,500 + 10% service charge on top of the above rates.

Package includes:
- One-night stay in a Superior Room
- Semi-buffet breakfast for two
- 60 minutes power of bespoke massage for 2 persons
- A welcome bottle of Prosecco per stay
- Complimentary overnight parking for one vehicle (per stay) for & complimentary stay for 1 pet*

Please contact The Murray reservations team via reservations.themurray@niccolohotels.com or +852 3141 8786.
Upon reservations, guests should quote “BMW Excellence Club Wellness Package” together with their BMW Excellence Club membership numbers in order to enjoy this special rate. Member’s name has to be same as the booking name who will check-in the room on the arrival day.
Terms and Conditions:
- Offer is applicable to stays from Jan 1, 2022 to December 31, 2022, with seven (7) days advance reservation.
- Offer is subject to availability at the time of reservation.
- 60 minutes power of bespoke massage for 2 person is to be enjoyed on the same day, during the stay. Please reserve your preferred time when making your room reservation.
- The offer cannot be used in conjunction with other promotion offers, discounts and vouchers.
- Offer is non-refundable and cannot be exchanged for cash and products in part or full or other hotel services.
- Rates are non-commissionable and subject to 10% service charge. Full prepayment is required. No cancellation is allowed and non-refundable.
- Above mentioned price offer cannot be undercut in all public platforms, have to be same price offer or higher.
- Guest(s) are require to present valid BMW Excellence Club e-membership card upon arrival in order to enjoy the special offer.
- In case of disputes, the decision of The Murray, Hong Kong, a Niccolo Hotel shall be final.
- Other terms and conditions apply.


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The Upper Loft
BMW Excellence Club members can enjoy:
  • Complimentary 1 Hour Private VIP room* with Golf Simulator (value at HKD 800)
  • Additional bonus credit^ on Gold Membership for same-day sign up
*Driving range: 9 hole and 18 hole games available
^Additional 5% bonus credit on Gold Membership
Terms and Conditions:
- Offer is subject to availability and for one time only.
- Offer is valid until June 30, 2022.
- Offer cannot be used in conjunction with any discounts and promotions.
- Offer is non-refundable and cannot be exchanged for cash.
- Advanced booking is required.
- Available hours are 10:30AM – 11:00PM daily.
- For enquiry or booking, please email billy.choi@theupperloft.com or call +852 9722 1771.
- BMW Excellence Club members must present a valid e-membership card upon arrival, or full walk-in rate will be charged.
- Offers are not applicable to current The Upper Loft members.

In case of any dispute, the decision of The Upper Loft shall be final.
In case of any discrepancy between the English version and the Chinese version, the English version shall prevail.


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Wood Ear
BMW Excellence Club members can enjoy:
  • Happy Hour buy 1, get 1 free on selected drinks
Terms & Conditions:
- Offer is valid from 5:00PM to 7:00PM, Monday to Sunday.
- Offer is valid from February 1, 2022 until December 30, 2022 (except Valentine's Day, Mother's Day, Father's Day and Christmas (Dec 24-26) )
- BMW Excellence Club members must present a valid e-membership card to enjoy the offer.
- Offer cannot be used in conjunction with other discounts or promotions.

In case of dispute, Wood Ear reserves the right of final decision.
Contact number: +852 3185 8396


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Membership
Application
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About
Membership
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Welcome
Privileges
Membership application
We are pleased to invite you to be part of BMW Excellence Club, the most prestigious yet comprehensive car ownership VIP program in Hong Kong. Activate your digital membership card on BMW Concessionaires App to enjoy a vast array of exclusive privileges!

Get your digital membership card now and immerse yourself in the epitome of luxury with BMW Excellence Club!
Step 1: Download BMW Concessionaires App
Step 1:
Download BMW Concessionaires App
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Step 2: Let us know your preference
Step 2:
Let us know your preference
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Step 3: Fill in your information
Step 3:
Fill in your information
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Step 4: Create your account
Step 4:
Create your account
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Step 5: Activate your membership
Step 5:
Activate your membership
After you activate the memberships, BMW Hong Kong will process your application within 5 working days. Push notification will be sent to you.

Welcome gift will be also delivered to your registered address within 14 workings days after membership activated.
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Step 6: Access to your BMW Excellence Club Digital Card
Step 6:
Access to your BMW Excellence Club Digital Card
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Membership Overview
BMW Luxury Class (THE 7、THE 8、THE X7) owners can become a BMW Excellence Club member by download the BMW Concessionaires APP to activate membership.

BMW Excellence Club members will enjoy 18 months of membership. Membership will be automatically renewed for 12 months if the member purchases BMW Service Regular Maintenance Service.
Book BMW Service now:
+852 3129 9080
Hotline service hours
Mon-Fri 9:30am – 1:00pm;
2:00pm – 5:30pm
Email
BMW Excellence Club Welcoming Privileges
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BMW Service BMW Service
HKD 1,000 BMW Lifestyle and Accessories Voucher*
Terms and Conditions:
*Please refer to the vouchers of Terms & Conditions
BMW Concessionaires (HK) Ltd. reserves the right of final decision in case of any dispute.
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Exclusive Gift Hamper
(Value at HKD 1,500)
*Photo is for reference only.
Items RSP (HKD/btl)Unit Offer (HKD/btl)12btls Offer (HKD/btl)12btls offer Discount
Moët & Chandon Brut Imperial 75cl giftbox 370 340 310 16%
Moët & Chandon Grand Vintage 2012 75cl giftbox 638 545 510 20%
Veuve Clicquot Yellow Label Pencil Edition 75cl giftbox *Limited Edition 480 465 350 27%
Veuve Clicquot Rose Pencil Edition 75cl giftbox *Limited Edition 580 550 420 28%
Veuve Clicquot Yellow Label Signature 75cl giftbox 385 370 340 12%
Veuve Clicquot Vintage 2008 75cl giftbox 640 565 530 17%
Ruinart Blanc de Blancs 75cl giftbox 660 630 570 14%
Ruinart Rosé 75cl 660 630 570 14%
Dom Ruinart Blanc 2007 75cl giftbox *New 1,480 1,180 1,080 27%
Dom Perignon 2008 75cl giftbox 1,390 1,290 1,180 15%
Dom Perignon Rose 2005 75cl giftbox 2,680 2,150 2,050 24%
Dom Perignon P2 2002 75cl giftbox *New 3,200 2,800 2,600 19%
Krug Grande Cuvée Edition 167 giftbox 75cl *New 1,550 1,430 1,430 8%
Krug Rose 75cl Edition 22 giftbox *New 2,350 2,080 1,960 17%
Krug Vintage 2004 75cl giftbox 2,200 1,910 1,790 19%
Ao Yun 2015 75cl giftbox *New 2,660 2,080 1,950 27%
Hennessy XO 70cl giftbox 1,820 1,770 1,620 11%
Hennessy XO & Ice Experience 70cl giftbox *Limited Edition 2,280 2,100 1,935 15%
Hennessy Paradis 70cl giftbox 9,850 8,300 7,800 21%
Glenmorangie Signet 70cl giftbox 1,880 1,680 1,480 21%
Glenmorangie Grand Vintage Malt 1991 70cl giftbox *New & allocation item Only available in selective retail 5,605 5,605 Not applicable
Singleton Glen Ord 18 Year Old 70cl giftbox 1,480 1,270 1,270 14%
Singleton 21 Year Old 70cl giftbox 2,500 1,850 1,850 26%
Mortlach 12 Year Old 75cl giftbox *New 680 620 620 9%
Mortlach 16 Year Old 75cl giftbox *New 1,088 900 900 17%
Mortlach 20 Year Old 75cl giftbox *New 2,588 2,380 2,380 8%
Johnnie Walker Blue Label Ghost & Rare 75cl Port Ellen Edition giftbox 2,980 2,680 2,580 13%
Lagavulin 16 Year Old 70cl giftbox 798 720 720 10%
Talisker 18 Year Old 70cl giftbox 1,530 1,219 1,219 20%